RESEARCH AND EXPLORATION
Aetho Co. is a tech hardware company developing and producing the Aetho Aeon. A robotic handheld stabilizer for the GoPro camera. The goal of the Aeon was to allow creative "do-ers" to get out and capture meaningful stabile footage for all to enjoy.
When I arrived, the company was a blank slate and I was given free reign to create the "Aetho look".
THE RESULT
As soon as our path became clear, we developed a brand guide that set tone for Aetho and it's vision.
These guides were established for reference when designing Aetho branded content such as the website, investor presentations, video content, and other print and web assets.